matt from schulze & webb came into naked on monday to chat a little about what they're up to. really interesting stuff, thought provoking and entertaining. he covered a few areas and one was around the role of product experience hooks. he illustrated the lack of hooks unboxing a pair of trainers, which when you consider the involvement level is quite surprising. anyway a pair of shoes from terra plana were waiting for me at home tonight. and it was a very pleasant unboxing experience. the nice material bag for each shoe...
the absence of paper stuffing, a smart brand book. and the lovely shoes of course.
possibly the most hooks i've experienced opening a box of new trainers. i'm liking experience hooks a lot and shall be looking out for them.
and this is a fun schulze & webb creation...