dan burgess // all life is an experiment

experience hooks

matt from schulze & webb came into naked on monday to chat a little about what they're up to. really interesting stuff, thought provoking and entertaining. he covered a few areas and one was around the role of product experience hooks. he illustrated the lack of hooks unboxing a pair of trainers, which when you consider the involvement level is quite surprising. anyway a pair of shoes from terra plana were waiting for me at home tonight. and it was a very pleasant unboxing experience. the nice material bag for each shoe...

the absence of paper stuffing, a smart brand book. and the lovely shoes of course.

possibly the most hooks i've experienced opening a box of new trainers. i'm liking experience hooks a lot and shall be looking out for them.

and this is a fun schulze & webb creation...

being green

being green, socially responsible and ethical..all things that we collectively need to be better at and hopefully priorities for more people, brands and organisations this year. reckon it's likely to be as important as brand innovation itself as we move forward, though sadly i sense that many marketing folk still see this as grey corporate territory.
we don't buy very much from supermarkets in my house, never really have, but with some things you don't have much option or time. anyway a couple of days ago seemah noticed on this tub of 'organic' olive spread from sainsbury's that the 'packaging is non recylable and that 'we are tyring to find ways to make organic packaging more environmentally friendly'. i found that quite odd that it wasn't even partly recylable, it seemed like a weird combo of organic produce and pesty plastic and are they referring to making progress with only organic packaging?
so today in brilliant contrast i saw that the innocent posse have created a 100% biodegradable bottle which they've launched their new smashing looking thickie in.

apparently its compostable in 10 weeks which is genius. i use a wormery for recyling our kitchen waste.. i wonder if the worms can cope with the bottle?
maybe dan will know

from blog to trolley

i like this. i know i saw this brain sketch on dan's blog a while ago. and that's what caught my eye. it's the first time i've seen something go from blog to supermarket, and i like that order of contact. anyway it made me put back the blackberrys and blueberries and go for this instead. note top pumpkin from the market for 2 quid. marvellous looking veg.

nice names

i think i would try this wine solely on it's name. ring bolt. sounds interesting. not sure what that says about me? but i think a name and the way something is packaged has more immediate impact and effect on me than say advertising. clearly the wine category is much more focussed around packaging and retail comms, but i reckon there's learnings here for other sectors...need to think about which ones..