being green, socially responsible and ethical..all things that we collectively need to be better at and hopefully priorities for more people, brands and organisations this year. reckon it's likely to be as important as brand innovation itself as we move forward, though sadly i sense that many marketing folk still see this as grey corporate territory.
we don't buy very much from supermarkets in my house, never really have, but with some things you don't have much option or time. anyway a couple of days ago seemah noticed on this tub of 'organic' olive spread from sainsbury's that the 'packaging is non recylable and that 'we are tyring to find ways to make organic packaging more environmentally friendly'. i found that quite odd that it wasn't even partly recylable, it seemed like a weird combo of organic produce and pesty plastic and are they referring to making progress with only organic packaging?
so today in brilliant contrast i saw that the innocent posse have created a 100% biodegradable bottle which they've launched their new smashing looking thickie in.
apparently its compostable in 10 weeks which is genius. i use a wormery for recyling our kitchen waste.. i wonder if the worms can cope with the bottle?
maybe dan will know
awesome cow
in that window. something to do with christmas but i get very excited about quality meat and having time to cook and lots of guests over for meals. Have ordered a small farm's worth of produce from the excellent Country Cuts who I stumbled across a couple of years ago when we spent NYE in the Lakes.if you appreciate good meat and organic values then these guys rock. and much better value than London organic rates.