
pay and play. never seen this before. sort of odd but good and understandable but annoying at the same time. it made me think about how more and more we are being asked to pay for stuff in order to play or just get on with day to day life. like the charges on cash machines in convenience stores when there's no ATM in a local area or paying for parking inside a park. i'm sure there's more...
so in this world of marketing clutter is the cost of these things something that brands/organisations could contribute to?
- maybe a Slazenger or a Robinsons or a Lucozade could pay for the tennnis court charges at lunch time once a week or every day - you still need a ticket to play but the fee is paid, council gets cash, we get some free play time, brand gets talked about in a nice way
- or brand sponsored 'park' parking during a time of day/week perhaps
- ATM machines in local areas where the charge on a certain day/time zone is covered by a brand/organisation
part sponsorship, part media use, very local, but more about brands being nice, helping out, being useful and understanding. spending some marketing coin doing nice stuff that really helps and matters to people
Brands being nice isn't a new thing but niceness outside of the brand environment is rarer...not asking you to subscribe to them/buy something in order to get the niceness