a blank billboard grabs my attention more than most postered ones. is it because i work in communications? or because it's rare that they're empty and/or attention grabbing? or should i just get out more? probably a bit of all three. but empty space is a powerful thing i reckon. always like the fact that some people want to interact with a billboard, put their own messge out there. so if there is a takeout here it would be, use space more, less clutter, less in your face, more room for thinking and interpretation, more opportiunities to interact and to co-create