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dan burgess

fair points. i personally feel that small is the new big. so thinking and doing little instead of big is an approach which i'd argue has a long-term return. s'pose its all about balance really. have a 'think little' strategy alongside the big shouty one ;-)

erin

kindred spirits will agree that this is an Awesome display of thoughtful, genuine kindness. Not-so-kindred spirits will ask: yeah, so? What does it DO for anybody?

Branding enthusiasts would agree that it garners good feelings all around > Brand Love.

Marketers will bicker over the cost-effectiveness of "little acts of kindness." Where's the reward? they want to know.

What's a strategist to do?
Smile and enjoy. :)

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