this campaign by greenpeace is trying to get apple to clean up their manufacturing process (which appears to be quite toxic) and to get serious on recyling. i'm a big fan of apple but the claims made by greenpeace concern me. oddly i've always assumed that apple would be leading the drive for a green, sustainable technlogy business. the simpleness of apple design along with the human-ness of the brand and products is i think what has given me this impression. i wonder how many apple users are trying to pursue a more ethical existence and will sign up to this? or are we all just 'superficial semi-persons assembled from packaging' as this article in the guardian today suggests?
whatever, hats off to greepeace. the campaign is very cleverly done. thorough with loads of tools for people to get invloved. but what's great is its challenging apple to sort it out rather than a big negative public humiliation. it challenges Jobs to come up with a proper re-defining, industry leading Apple solution. it encourages mac users and advocates to put pressure on steve jobs via an email petition, it plays on mac creativity to develop campaign material including photos, alternative keynote speeches, ads and banners. then it's amplifiying user generated output through social media like flickr. i'm very curious to see how this develops. like it a lot.
oh yeah and there's a spoof of the new pc/mac campaign...
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