user generated ads are not a totally new thing but still fairly rare right now. Mozilla, makers of the Firefox browser has encouraged its community of fans to make their own ads championing the browser, which indeed is a splendid application and worth downloading. Web browsers are a funny thing, you use them constantly but until you try another better version you don't really realize the limitations of your current one.
Anyway some of these ads will be running on U.S TV, this one didn't make it but has clearly been a hit on the web.
as with Faris's amateur post, clearly fantastic stuff is being made by ordinary people all over the shop and we are watching, sharing and doing in our millions. the implications for agencies and brands is something we're all questioning, exploring and experimenting with. For me though what is really inspiring here is the relationship between the brand, the product and its users. Mozilla is about as open source as you can get. massively passionate users and advocates helping develop the product and then making and sharing adverts for the product they totally believe in. arguably a tough journey for big brands and organisations to go through, and the challenge is more about changing internal attitude, belief and approach to business than an external communications one. but a shiny example of an open source brand like this is awesome stuff and in my book sets standards to be aiming for.
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