tricky to read as i was on the bike. it says - 'the most important album you could own'? really? why? how? I own some important albums already.music marketing can often still feel wildly off the mark. i remember doing a load of focus groups for a music magazine about 3 years ago, and what was clear then was a growing distrust for magazines support for record company releases and the 'best album ever' hype scenario. i can't imagine things have got better since then. i'm sure their album's great but quotes like this kind of turn me off wanting to know more. wierdly. there's probably a term for this. negative endorsement or something.
anyway all this ranting made me have a look at their myspace page
Just seeing the total plays (nearly 1.5 million!) has got to be a more interesting message than a quote from a music magazine surely?
Comments