tap tap

from blog to trolley

i like this. i know i saw this brain sketch on dan's blog a while ago. and that's what caught my eye. it's the first time i've seen something go from blog to supermarket, and i like that order of contact. anyway it made me put back the blackberrys and blueberries and go for this instead. note top pumpkin from the market for 2 quid. marvellous looking veg.

moment marketing

just caught a glimpse of this from a cab window on my way to gatwick this morning. it's the new C2 2% lager from carling -pitched as the 'swift one at lunch pint'. it's moment marketing - weak lager for lunch times. i like the idea of moment marketing and products which focus on times or occasions. simple stuff. lunch time lagers troubles me though.

fresh daily words

there's a sort of words, food and drink theme today, i saw this and immediately wanted some. i'd already eaten and had gone in to buy a coffee. and it wasn't an especially soupy day. very mild. but it was the words. healthy vegetables. i reckon that's most veg. some possibly more healthy than others. like the innocent super food smoothies, which i did have today. and learnt about the turbo vit c acerola cherries. carrot, pumpkin, beetroot and spinach all came to mind when i saw the menuboard. anyway the thought here is the power of daily or regular words and activities. being able to communicate everyday in a straightforward style is true dialogue. how do brands keep dialogue really fresh? they don't have blackboards and by the time everybody worked out and agreed on what to say the freshness would have probably gone. digital gives brands more opportunities for fresher and more frequent dialogue, and digital brands keep themselves fresh but beyond the fruitness i'm struggling to think a brand that sort of chats to you regularly?