It's all quite shocking. How do we slow down our mass appetite for consuming stuff on a global scale? How will businesses and brands re-engineer themselves to a more sustainable business practise and model- products that get better with age, stuff that isn't stuff - services, experiences? How can we shift behaviour back towards cherishing things over a long life, to treasure and hand things down, pass things on?
Will we ever bring back the repair shop which is cheaper than buying a replacement? Can worn and distressed be more appealing than shiny and new?
Shouldn't doing stuff be more interesting and aspirational than buying stuff?
What will be the tipping point: A recession? Mass legislation? More natural disasters to really hit developed consumer societies?
It's going be a messy, painful journey with a lot of casualties in the business and brand world if the inertia continues for too much longer.
There's no easy solutions as it all hinges on changing our behaviour. Changing the way we live, changing the way we do business.
This short film is well worth downloading and sharing
to iain's point, hands in the air is alive and well. did it ever go away? slip back into sweaty basements? or did i just stop going out? witnessed at a trentemoller gig a couple of weeks ago, it takes a minute or so but them hands sure do rise up, mine too.
we've started having milk delivered to the house by the milkman in his electric float. Crazy amount of plastic bottles from supermarket was getting too much. Something very nice about cold, glass, pint bottles of milk on the doorstep in the morning, and they collect the old ones for reuse. simple old school style which is a much more environmentally sound way of milk consumption no? Remember Humphrey..?
these guys are awesome. Lichtfaktor, lightwriting, sort of virtual 'light' grafitti, created using slow exposure photography mashed with creative use of lights and this is something they've done for Sky. brilliant
i love this Tshirt and had to buy it immediately. it provoked a flurry of marketing inspired T shirt slogan generation in the office on friday. here's a few...
I'm an attitude not a demographic
Jesus believes in media neutral planning
I'm maintaining awareness levels
Can we take this offline?
shit in shit out
my brand went to Naked and all I got was this stupid t-shirt
i like signs. i like little cultural twists and variations in a sign. this is a pedestrian crossing man in berlin where i was last week. i like the fact he wears a hat and holds his head up in the air. my colleague anne thought he looked like a hamburglar/super mario man mash up. anyway thanks to wikipedia i now know he's called ampelmann, and was created in the 60's by a traffic psychologist called karl Peglau who theorised that people would respond better to traffic signals presented by a friendly character instead of meaningless coloured lights. I like Karl's thinking.
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