stuffed?

It's all quite shocking. How do we slow down our mass appetite for consuming stuff on a global scale?
How will businesses and brands re-engineer themselves to a more sustainable business practise and model- products that get better with age, stuff that isn't stuff - services, experiences?
How can we shift behaviour back towards cherishing things over a long life, to treasure and hand things down, pass things on?

Will we ever bring back the repair shop which is cheaper than buying a replacement? Can worn and distressed be more appealing than shiny and new?

Shouldn't doing stuff be more interesting and aspirational than buying stuff?

What will be the tipping point: A recession? Mass legislation? More natural disasters to really hit developed consumer societies?

It's going be a messy, painful journey with a lot of casualties in the business and brand world if the inertia continues for too much longer. There's no easy solutions as it all hinges on changing our behaviour. Changing the way we live, changing the way we do business. This short film is well worth downloading and sharing

Comments

[Tom Himpe]

Great video. Makes you think about upcoming xmas, the Holy Grail of the Yellow Arrow

[Charles Frith]

Excellent.